Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni<\/title><\/head><body><\/p>\n<article class=\"news-article\">\n<h1>Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni<\/h1>\n<p>Reklam \u00e7al\u0131\u015fmas\u0131n\u0131 ajansa vermek, hesaplarla ilgili b\u00fct\u00fcn y\u00f6netim bilgisini i\u015fletmenizden uzakla\u015ft\u0131rman\u0131z gerekti\u011fi anlam\u0131na gelmez. Ge\u00e7mi\u015f kampanyalar, i\u00e7erikler ve \u00f6l\u00e7\u00fcm kay\u0131tlar\u0131 sonraki kararlar\u0131n\u0131z i\u00e7in \u00f6nemlidir. Siz hesap sahipli\u011fini ve \u00e7al\u0131\u015fma yetkilerini ba\u015flang\u0131\u00e7ta konu\u015fmad\u0131\u011f\u0131n\u0131zda ekip de\u011fi\u015fikliklerinde belirsizlik ya\u015fayabilirsiniz. Konu yaln\u0131zca teknik eri\u015fim a\u00e7mak de\u011fildir. Hangi hesab\u0131n i\u015fletmeye ait oldu\u011fu, kimlerin y\u00f6netici oldu\u011fu ve \u00e7al\u0131\u015fma sona erdi\u011finde neyin devredilece\u011fi a\u00e7\u0131k olmal\u0131d\u0131r. B\u00f6yle bir d\u00fczen, ajans\u0131n g\u00f6revini yapmas\u0131n\u0131 desteklerken i\u015fletmenizin devaml\u0131l\u0131\u011f\u0131n\u0131 da korur. Hesaplar\u0131 ki\u015filer yerine tan\u0131ml\u0131 sorumluluklarla y\u00f6netmek, g\u00fcnl\u00fck i\u015fin daha izlenebilir olmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<h2>Sahiplik ile G\u00fcnl\u00fck Kullan\u0131m\u0131 Ay\u0131r\u0131n<\/h2>\n<p>Ajans\u0131n kampanya olu\u015fturabilmesi i\u00e7in \u00e7al\u0131\u015fma yetkisi gerekebilir. Bu yetki ile hesab\u0131n i\u015fletme ad\u0131na y\u00f6netilmesi ayn\u0131 konu de\u011fildir. Kulland\u0131\u011f\u0131n\u0131z sistemde sahiplik ve eri\u015fim yap\u0131s\u0131n\u0131n nas\u0131l i\u015fledi\u011fini hesap sorumlular\u0131n\u0131zla birlikte do\u011frulay\u0131n.<\/p>\n<p>Her ki\u015finin ayn\u0131 yetkiye sahip olmas\u0131 gerekmeyebilir. Kampanya y\u00f6netimi, rapor inceleme ve \u00f6deme i\u015flemleri farkl\u0131 sorumluluklard\u0131r. G\u00f6rev de\u011fi\u015fti\u011finde eri\u015fimin de g\u00f6zden ge\u00e7irilmesi gerekir.<\/p>\n<p>Ortak kullan\u0131lan ki\u015fisel giri\u015f bilgileri yerine sistemin destekledi\u011fi yetkilendirme d\u00fczenini kullanmay\u0131 ilgili ekiple planlay\u0131n. Burada ama\u00e7 ajans\u0131n i\u015fini zorla\u015ft\u0131rmak de\u011fil, kimin hangi i\u015flemi yapt\u0131\u011f\u0131n\u0131 ve hangi alan\u0131 y\u00f6netti\u011fini a\u00e7\u0131k tutmakt\u0131r.<\/p>\n<p>Bir <a href=\"https:\/\/www.dijitalajanslar.com\/dijital-reklam-ajanslari-istanbul\/\">dijital reklam ajans\u0131<\/a> ile ba\u015flang\u0131\u00e7 g\u00f6r\u00fc\u015fmesinde mevcut hesaplar\u0131 envantere al\u0131n. Hangi hesap var, kime ba\u011fl\u0131 ve i\u015fletmeden kim eri\u015febiliyor? Yeni hesap a\u00e7\u0131lacaksa bunun hangi kurumsal d\u00fczen i\u00e7inde yap\u0131laca\u011f\u0131n\u0131 ba\u015ftan belirleyin.<\/p>\n<h2>Yetkiyi G\u00f6revin Gerektirdi\u011fi D\u00fczeyde Verin<\/h2>\n<p>Reklam ekiplerini <a href=\"https:\/\/www.edvido.com\/tr\/reklam-ajanslari\">Edvido<\/a> \u00fczerinden kar\u015f\u0131la\u015ft\u0131r\u0131rken eri\u015fim ve devir yakla\u015f\u0131m\u0131n\u0131 da sorun. Portf\u00f6y kadar \u00e7al\u0131\u015fma d\u00fczeninin a\u00e7\u0131kl\u0131\u011f\u0131 da uzun d\u00f6nem i\u015fbirli\u011fi a\u00e7\u0131s\u0131ndan de\u011ferlidir.<\/p>\n<h2>Hesap Envanterini Ya\u015fayan Bir Kay\u0131t Yap\u0131n<\/h2>\n<p>Envanterde yaln\u0131zca hesap ad\u0131 bulunmas\u0131 yetmeyebilir. Sorumlu, ama\u00e7, ilgili ekip ve son kontrol bilgisi de yararl\u0131d\u0131r. Hassas giri\u015f bilgilerini genel \u00e7al\u0131\u015fma tablolar\u0131na yazmadan, gerekli y\u00f6netim kayd\u0131n\u0131 tutabilirsiniz.<\/p>\n<ul>\n<li>\u0130\u015fletme sorumlusu: Hesab\u0131n kurumsal takibini kimin yapt\u0131\u011f\u0131n\u0131 belirtin; tek \u00e7al\u0131\u015fan\u0131n ki\u015fisel haf\u0131zas\u0131na ba\u011f\u0131ml\u0131 kalmay\u0131n.<\/li>\n<li>Ajans g\u00f6revi: Verilen eri\u015fimin hangi i\u015f i\u00e7in gerekti\u011fini yaz\u0131n; g\u00f6rev sona erdi\u011finde kontrol edilmesini kolayla\u015ft\u0131r\u0131n.<\/li>\n<li>\u00d6deme d\u00fczeni: Harcama ve \u00f6deme bilgisini kimlerin g\u00f6rebilece\u011fini a\u00e7\u0131klay\u0131n; mali sorumlulu\u011fu teknik eri\u015fimle kar\u0131\u015ft\u0131rmay\u0131n.<\/li>\n<li>Rapor eri\u015fimi: \u0130\u015fletmenizin ge\u00e7mi\u015f veriyi nas\u0131l inceleyebilece\u011fini \u00f6\u011frenin; yaln\u0131zca d\u0131\u015far\u0131dan g\u00f6nderilen dosyalara ba\u011fl\u0131 kalmay\u0131n.<\/li>\n<li>De\u011fi\u015fiklik kayd\u0131: Yeni hesap veya yetki d\u00fczenlemesini not edin; envanterin ba\u015flang\u0131\u00e7tan sonra eski kalmas\u0131n\u0131 \u00f6nleyin.<\/li>\n<\/ul>\n<p>Bir ekip \u00fcyesi ayr\u0131ld\u0131\u011f\u0131nda veya hizmet kapsam\u0131 de\u011fi\u015fti\u011finde bu kay\u0131t yeniden g\u00f6zden ge\u00e7irilmelidir. Eri\u015fimlerin kontrol\u00fc yaln\u0131zca ajans de\u011fi\u015fikli\u011fi s\u0131ras\u0131nda hat\u0131rlanacak bir i\u015f de\u011fildir.<\/p>\n<p>\u00d6rnek bir devirde i\u015fletmenin uzun s\u00fcredir kulland\u0131\u011f\u0131 hesab\u0131n y\u00f6netim bilgisini yaln\u0131zca eski bir \u00e7al\u0131\u015fan\u0131n bildi\u011fini d\u00fc\u015f\u00fcn\u00fcn. Ajans kampanyay\u0131 y\u00fcr\u00fct\u00fcyor olabilir; fakat i\u015fletme i\u00e7indeki yetki d\u00fczeni g\u00fcncel de\u011fildir. Sorunu yaln\u0131zca ajansla ili\u015fki olarak de\u011ferlendirmek eksik kal\u0131r.<\/p>\n<p>\u00d6nce mevcut sahiplik ve eri\u015fim yap\u0131s\u0131 ilgili hesap sorumlular\u0131yla do\u011frulanmal\u0131d\u0131r. Ard\u0131ndan kurumsal takip ki\u015fisi belirlenir ve gerekli kay\u0131tlar g\u00fcncellenir. Hassas bilgilerin herkese a\u00e7\u0131k bir tabloya yaz\u0131lmas\u0131 bu haz\u0131rl\u0131\u011f\u0131n par\u00e7as\u0131 de\u011fildir.<\/p>\n<p>Ajans de\u011fi\u015fikli\u011finde yeni ekip gerekli veriyi ve g\u00f6revleri devral\u0131r. \u0130\u015fletme, devam eden kampanyalar\u0131n kimde oldu\u011funu ve hangi tarihte de\u011fi\u015fiklik yap\u0131laca\u011f\u0131n\u0131 bilir. Eski eri\u015fimler de planl\u0131 bi\u00e7imde g\u00f6zden ge\u00e7irilir. Bu s\u0131ran\u0131n rastgele y\u00fcr\u00fct\u00fclmesi kesinti yaratabilir.<\/p>\n<p>Bir ba\u015fka \u00f6rnekte ajans ekibindeki ki\u015fi de\u011fi\u015fmi\u015f olabilir. \u0130\u015fletmeniz ayn\u0131 ajansla \u00e7al\u0131\u015fmaya devam etse bile rol ve eri\u015fimlerin g\u00fcncelli\u011fi kontrol edilmelidir. Ekip ad\u0131 sabitken kullan\u0131c\u0131lar\u0131n de\u011fi\u015febilece\u011fini unutmay\u0131n.<\/p>\n<p>Raporlarda g\u00f6r\u00fcnen veriye eri\u015febilmeniz de \u00f6nemlidir. Yaln\u0131zca g\u00f6nderilen sunuma ba\u011fl\u0131 kalmak yerine i\u015fletmenizin hangi kay\u0131tlar\u0131 kendisinin inceleyebilece\u011fini \u00f6\u011frenin. Bunun amac\u0131 ajans\u0131n yerine g\u00fcnl\u00fck y\u00f6netim yapmak de\u011fil, devaml\u0131l\u0131\u011f\u0131 sa\u011flamakt\u0131r.<\/p>\n<p>Devir notunda ge\u00e7mi\u015f kararlar\u0131n k\u0131sa a\u00e7\u0131klamas\u0131 bulunabilir. Hangi kampanya neden durduruldu, hangi \u00f6l\u00e7\u00fcm konusu a\u00e7\u0131k ve hangi i\u00e7erik kullan\u0131lmamal\u0131? Bu bilgi, eri\u015fimin yan\u0131nda yeni sorumlunun i\u015fi anlamas\u0131n\u0131 sa\u011flar.<\/p>\n<p>Sahiplik d\u00fczeni, \u00e7al\u0131\u015fma yetkisi ve bilgi devri birbirini tamamlayan ayr\u0131 alanlard\u0131r. Siz bunlar\u0131 ba\u015flang\u0131\u00e7ta ve \u00f6nemli de\u011fi\u015fikliklerde birlikte kontrol etti\u011finizde reklam \u00e7al\u0131\u015fmas\u0131n\u0131n tek ki\u015fiye ba\u011fl\u0131 kalmas\u0131n\u0131 azaltabilirsiniz.<\/p>\n<h2>Devir S\u0131ras\u0131n\u0131 Kesintisiz \u00c7al\u0131\u015fmaya G\u00f6re Planlay\u0131n<\/h2>\n<p>\u00c7al\u0131\u015fma sona erdi\u011finde \u00f6nce hangi bilgilerin ve a\u00e7\u0131k g\u00f6revlerin aktar\u0131laca\u011f\u0131n\u0131 belirleyin. Yeni ekibin gerekli eri\u015fimi ald\u0131\u011f\u0131 do\u011frulanmadan rastgele yetki kald\u0131rmak i\u015f ak\u0131\u015f\u0131n\u0131 bozabilir. Buna kar\u015f\u0131l\u0131k eski yetkilerin s\u00fcresiz a\u00e7\u0131k kalmas\u0131 da belirsizlik yarat\u0131r.<\/p>\n<p>Devir g\u00f6r\u00fc\u015fmesinde devam eden kampanyalar, bilinen sorunlar ve rapor tan\u0131mlar\u0131 a\u00e7\u0131klanmal\u0131d\u0131r. Sadece eri\u015fim a\u00e7\u0131lmas\u0131, yeni ekibin ge\u00e7mi\u015f kararlar\u0131 anlayaca\u011f\u0131 anlam\u0131na gelmez. K\u0131sa bir durum notu bu ge\u00e7i\u015fi kolayla\u015ft\u0131rabilir.<\/p>\n<p>\u00d6rnek bir kontrol ak\u0131\u015f\u0131nda envanter do\u011frulan\u0131r, teslim bilgileri payla\u015f\u0131l\u0131r, yeni sorumlular gerekli i\u015flemleri dener ve ard\u0131ndan eski \u00e7al\u0131\u015fma yetkileri g\u00f6zden ge\u00e7irilir. S\u0131ra, kulland\u0131\u011f\u0131n\u0131z sistem ve i\u015fletme d\u00fczenine g\u00f6re uyarlanmal\u0131d\u0131r.<\/p>\n<p>Hesap envanterini g\u00fcncelleme sorumlulu\u011fu da a\u00e7\u0131k olmal\u0131d\u0131r. Yeni eri\u015fim verildi\u011finde veya ekip de\u011fi\u015fti\u011finde kayd\u0131 kimin d\u00fczeltece\u011fini belirleyin. Herkesin ba\u015fka birinin yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir kontrol i\u015flemez. Basit fakat sahiplenilmi\u015f takip, kapsaml\u0131 fakat eski bir tablodan daha yararl\u0131d\u0131r.<\/p>\n<p>Reklam hesab\u0131 y\u00f6netiminde a\u00e7\u0131kl\u0131k, ajansla \u00e7al\u0131\u015fmaya engel de\u011fildir; i\u015fbirli\u011fini daha s\u00fcrd\u00fcr\u00fclebilir k\u0131lar. Siz sahipli\u011fi, g\u00f6rev yetkisini ve devir d\u00fczenini ayr\u0131 ele ald\u0131\u011f\u0131n\u0131zda ge\u00e7mi\u015f bilgi \u00fczerindeki kontrol\u00fcn\u00fcz\u00fc koruyabilirsiniz. D\u00fczenli g\u00fcncellenen envanter de ekip de\u011fi\u015fikliklerini daha y\u00f6netilebilir hale getirir.<\/p>\n<\/article>\n<p><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni Reklam \u00e7al\u0131\u015fmas\u0131n\u0131 ajansa v<\/p>\n","protected":false},"author":1,"featured_media":407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tanitim"],"_links":{"self":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":1,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts\/408\/revisions\/411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/media\/407"}],"wp:attachment":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":408,"date":"2026-09-22T09:00:00","date_gmt":"2026-09-22T06:00:00","guid":{"rendered":"https:\/\/haberyerin.com\/?p=408"},"modified":"2026-09-23T16:24:48","modified_gmt":"2026-09-23T13:24:48","slug":"ajansla-calisirken-reklam-hesaplarinda-sahiplik-ve-yetki-duzeni","status":"publish","type":"post","link":"https:\/\/haberyerin.com\/index.php\/ajansla-calisirken-reklam-hesaplarinda-sahiplik-ve-yetki-duzeni\/","title":{"rendered":"Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni"},"content":{"rendered":"

\nAjansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni<\/title><\/head><body><\/p>\n<article class=\"news-article\">\n<h1>Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni<\/h1>\n<p>Reklam \u00e7al\u0131\u015fmas\u0131n\u0131 ajansa vermek, hesaplarla ilgili b\u00fct\u00fcn y\u00f6netim bilgisini i\u015fletmenizden uzakla\u015ft\u0131rman\u0131z gerekti\u011fi anlam\u0131na gelmez. Ge\u00e7mi\u015f kampanyalar, i\u00e7erikler ve \u00f6l\u00e7\u00fcm kay\u0131tlar\u0131 sonraki kararlar\u0131n\u0131z i\u00e7in \u00f6nemlidir. Siz hesap sahipli\u011fini ve \u00e7al\u0131\u015fma yetkilerini ba\u015flang\u0131\u00e7ta konu\u015fmad\u0131\u011f\u0131n\u0131zda ekip de\u011fi\u015fikliklerinde belirsizlik ya\u015fayabilirsiniz. Konu yaln\u0131zca teknik eri\u015fim a\u00e7mak de\u011fildir. Hangi hesab\u0131n i\u015fletmeye ait oldu\u011fu, kimlerin y\u00f6netici oldu\u011fu ve \u00e7al\u0131\u015fma sona erdi\u011finde neyin devredilece\u011fi a\u00e7\u0131k olmal\u0131d\u0131r. B\u00f6yle bir d\u00fczen, ajans\u0131n g\u00f6revini yapmas\u0131n\u0131 desteklerken i\u015fletmenizin devaml\u0131l\u0131\u011f\u0131n\u0131 da korur. Hesaplar\u0131 ki\u015filer yerine tan\u0131ml\u0131 sorumluluklarla y\u00f6netmek, g\u00fcnl\u00fck i\u015fin daha izlenebilir olmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<h2>Sahiplik ile G\u00fcnl\u00fck Kullan\u0131m\u0131 Ay\u0131r\u0131n<\/h2>\n<p>Ajans\u0131n kampanya olu\u015fturabilmesi i\u00e7in \u00e7al\u0131\u015fma yetkisi gerekebilir. Bu yetki ile hesab\u0131n i\u015fletme ad\u0131na y\u00f6netilmesi ayn\u0131 konu de\u011fildir. Kulland\u0131\u011f\u0131n\u0131z sistemde sahiplik ve eri\u015fim yap\u0131s\u0131n\u0131n nas\u0131l i\u015fledi\u011fini hesap sorumlular\u0131n\u0131zla birlikte do\u011frulay\u0131n.<\/p>\n<p>Her ki\u015finin ayn\u0131 yetkiye sahip olmas\u0131 gerekmeyebilir. Kampanya y\u00f6netimi, rapor inceleme ve \u00f6deme i\u015flemleri farkl\u0131 sorumluluklard\u0131r. G\u00f6rev de\u011fi\u015fti\u011finde eri\u015fimin de g\u00f6zden ge\u00e7irilmesi gerekir.<\/p>\n<p>Ortak kullan\u0131lan ki\u015fisel giri\u015f bilgileri yerine sistemin destekledi\u011fi yetkilendirme d\u00fczenini kullanmay\u0131 ilgili ekiple planlay\u0131n. Burada ama\u00e7 ajans\u0131n i\u015fini zorla\u015ft\u0131rmak de\u011fil, kimin hangi i\u015flemi yapt\u0131\u011f\u0131n\u0131 ve hangi alan\u0131 y\u00f6netti\u011fini a\u00e7\u0131k tutmakt\u0131r.<\/p>\n<p>Bir <a href=\"https:\/\/www.dijitalajanslar.com\/dijital-reklam-ajanslari-istanbul\/\">dijital reklam ajans\u0131<\/a> ile ba\u015flang\u0131\u00e7 g\u00f6r\u00fc\u015fmesinde mevcut hesaplar\u0131 envantere al\u0131n. Hangi hesap var, kime ba\u011fl\u0131 ve i\u015fletmeden kim eri\u015febiliyor? Yeni hesap a\u00e7\u0131lacaksa bunun hangi kurumsal d\u00fczen i\u00e7inde yap\u0131laca\u011f\u0131n\u0131 ba\u015ftan belirleyin.<\/p>\n<h2>Yetkiyi G\u00f6revin Gerektirdi\u011fi D\u00fczeyde Verin<\/h2>\n<p>Reklam ekiplerini <a href=\"https:\/\/www.edvido.com\/tr\/reklam-ajanslari\">Edvido<\/a> \u00fczerinden kar\u015f\u0131la\u015ft\u0131r\u0131rken eri\u015fim ve devir yakla\u015f\u0131m\u0131n\u0131 da sorun. Portf\u00f6y kadar \u00e7al\u0131\u015fma d\u00fczeninin a\u00e7\u0131kl\u0131\u011f\u0131 da uzun d\u00f6nem i\u015fbirli\u011fi a\u00e7\u0131s\u0131ndan de\u011ferlidir.<\/p>\n<h2>Hesap Envanterini Ya\u015fayan Bir Kay\u0131t Yap\u0131n<\/h2>\n<p>Envanterde yaln\u0131zca hesap ad\u0131 bulunmas\u0131 yetmeyebilir. Sorumlu, ama\u00e7, ilgili ekip ve son kontrol bilgisi de yararl\u0131d\u0131r. Hassas giri\u015f bilgilerini genel \u00e7al\u0131\u015fma tablolar\u0131na yazmadan, gerekli y\u00f6netim kayd\u0131n\u0131 tutabilirsiniz.<\/p>\n<ul>\n<li>\u0130\u015fletme sorumlusu: Hesab\u0131n kurumsal takibini kimin yapt\u0131\u011f\u0131n\u0131 belirtin; tek \u00e7al\u0131\u015fan\u0131n ki\u015fisel haf\u0131zas\u0131na ba\u011f\u0131ml\u0131 kalmay\u0131n.<\/li>\n<li>Ajans g\u00f6revi: Verilen eri\u015fimin hangi i\u015f i\u00e7in gerekti\u011fini yaz\u0131n; g\u00f6rev sona erdi\u011finde kontrol edilmesini kolayla\u015ft\u0131r\u0131n.<\/li>\n<li>\u00d6deme d\u00fczeni: Harcama ve \u00f6deme bilgisini kimlerin g\u00f6rebilece\u011fini a\u00e7\u0131klay\u0131n; mali sorumlulu\u011fu teknik eri\u015fimle kar\u0131\u015ft\u0131rmay\u0131n.<\/li>\n<li>Rapor eri\u015fimi: \u0130\u015fletmenizin ge\u00e7mi\u015f veriyi nas\u0131l inceleyebilece\u011fini \u00f6\u011frenin; yaln\u0131zca d\u0131\u015far\u0131dan g\u00f6nderilen dosyalara ba\u011fl\u0131 kalmay\u0131n.<\/li>\n<li>De\u011fi\u015fiklik kayd\u0131: Yeni hesap veya yetki d\u00fczenlemesini not edin; envanterin ba\u015flang\u0131\u00e7tan sonra eski kalmas\u0131n\u0131 \u00f6nleyin.<\/li>\n<\/ul>\n<p>Bir ekip \u00fcyesi ayr\u0131ld\u0131\u011f\u0131nda veya hizmet kapsam\u0131 de\u011fi\u015fti\u011finde bu kay\u0131t yeniden g\u00f6zden ge\u00e7irilmelidir. Eri\u015fimlerin kontrol\u00fc yaln\u0131zca ajans de\u011fi\u015fikli\u011fi s\u0131ras\u0131nda hat\u0131rlanacak bir i\u015f de\u011fildir.<\/p>\n<p>\u00d6rnek bir devirde i\u015fletmenin uzun s\u00fcredir kulland\u0131\u011f\u0131 hesab\u0131n y\u00f6netim bilgisini yaln\u0131zca eski bir \u00e7al\u0131\u015fan\u0131n bildi\u011fini d\u00fc\u015f\u00fcn\u00fcn. Ajans kampanyay\u0131 y\u00fcr\u00fct\u00fcyor olabilir; fakat i\u015fletme i\u00e7indeki yetki d\u00fczeni g\u00fcncel de\u011fildir. Sorunu yaln\u0131zca ajansla ili\u015fki olarak de\u011ferlendirmek eksik kal\u0131r.<\/p>\n<p>\u00d6nce mevcut sahiplik ve eri\u015fim yap\u0131s\u0131 ilgili hesap sorumlular\u0131yla do\u011frulanmal\u0131d\u0131r. Ard\u0131ndan kurumsal takip ki\u015fisi belirlenir ve gerekli kay\u0131tlar g\u00fcncellenir. Hassas bilgilerin herkese a\u00e7\u0131k bir tabloya yaz\u0131lmas\u0131 bu haz\u0131rl\u0131\u011f\u0131n par\u00e7as\u0131 de\u011fildir.<\/p>\n<p>Ajans de\u011fi\u015fikli\u011finde yeni ekip gerekli veriyi ve g\u00f6revleri devral\u0131r. \u0130\u015fletme, devam eden kampanyalar\u0131n kimde oldu\u011funu ve hangi tarihte de\u011fi\u015fiklik yap\u0131laca\u011f\u0131n\u0131 bilir. Eski eri\u015fimler de planl\u0131 bi\u00e7imde g\u00f6zden ge\u00e7irilir. Bu s\u0131ran\u0131n rastgele y\u00fcr\u00fct\u00fclmesi kesinti yaratabilir.<\/p>\n<p>Bir ba\u015fka \u00f6rnekte ajans ekibindeki ki\u015fi de\u011fi\u015fmi\u015f olabilir. \u0130\u015fletmeniz ayn\u0131 ajansla \u00e7al\u0131\u015fmaya devam etse bile rol ve eri\u015fimlerin g\u00fcncelli\u011fi kontrol edilmelidir. Ekip ad\u0131 sabitken kullan\u0131c\u0131lar\u0131n de\u011fi\u015febilece\u011fini unutmay\u0131n.<\/p>\n<p>Raporlarda g\u00f6r\u00fcnen veriye eri\u015febilmeniz de \u00f6nemlidir. Yaln\u0131zca g\u00f6nderilen sunuma ba\u011fl\u0131 kalmak yerine i\u015fletmenizin hangi kay\u0131tlar\u0131 kendisinin inceleyebilece\u011fini \u00f6\u011frenin. Bunun amac\u0131 ajans\u0131n yerine g\u00fcnl\u00fck y\u00f6netim yapmak de\u011fil, devaml\u0131l\u0131\u011f\u0131 sa\u011flamakt\u0131r.<\/p>\n<p>Devir notunda ge\u00e7mi\u015f kararlar\u0131n k\u0131sa a\u00e7\u0131klamas\u0131 bulunabilir. Hangi kampanya neden durduruldu, hangi \u00f6l\u00e7\u00fcm konusu a\u00e7\u0131k ve hangi i\u00e7erik kullan\u0131lmamal\u0131? Bu bilgi, eri\u015fimin yan\u0131nda yeni sorumlunun i\u015fi anlamas\u0131n\u0131 sa\u011flar.<\/p>\n<p>Sahiplik d\u00fczeni, \u00e7al\u0131\u015fma yetkisi ve bilgi devri birbirini tamamlayan ayr\u0131 alanlard\u0131r. Siz bunlar\u0131 ba\u015flang\u0131\u00e7ta ve \u00f6nemli de\u011fi\u015fikliklerde birlikte kontrol etti\u011finizde reklam \u00e7al\u0131\u015fmas\u0131n\u0131n tek ki\u015fiye ba\u011fl\u0131 kalmas\u0131n\u0131 azaltabilirsiniz.<\/p>\n<h2>Devir S\u0131ras\u0131n\u0131 Kesintisiz \u00c7al\u0131\u015fmaya G\u00f6re Planlay\u0131n<\/h2>\n<p>\u00c7al\u0131\u015fma sona erdi\u011finde \u00f6nce hangi bilgilerin ve a\u00e7\u0131k g\u00f6revlerin aktar\u0131laca\u011f\u0131n\u0131 belirleyin. Yeni ekibin gerekli eri\u015fimi ald\u0131\u011f\u0131 do\u011frulanmadan rastgele yetki kald\u0131rmak i\u015f ak\u0131\u015f\u0131n\u0131 bozabilir. Buna kar\u015f\u0131l\u0131k eski yetkilerin s\u00fcresiz a\u00e7\u0131k kalmas\u0131 da belirsizlik yarat\u0131r.<\/p>\n<p>Devir g\u00f6r\u00fc\u015fmesinde devam eden kampanyalar, bilinen sorunlar ve rapor tan\u0131mlar\u0131 a\u00e7\u0131klanmal\u0131d\u0131r. Sadece eri\u015fim a\u00e7\u0131lmas\u0131, yeni ekibin ge\u00e7mi\u015f kararlar\u0131 anlayaca\u011f\u0131 anlam\u0131na gelmez. K\u0131sa bir durum notu bu ge\u00e7i\u015fi kolayla\u015ft\u0131rabilir.<\/p>\n<p>\u00d6rnek bir kontrol ak\u0131\u015f\u0131nda envanter do\u011frulan\u0131r, teslim bilgileri payla\u015f\u0131l\u0131r, yeni sorumlular gerekli i\u015flemleri dener ve ard\u0131ndan eski \u00e7al\u0131\u015fma yetkileri g\u00f6zden ge\u00e7irilir. S\u0131ra, kulland\u0131\u011f\u0131n\u0131z sistem ve i\u015fletme d\u00fczenine g\u00f6re uyarlanmal\u0131d\u0131r.<\/p>\n<p>Hesap envanterini g\u00fcncelleme sorumlulu\u011fu da a\u00e7\u0131k olmal\u0131d\u0131r. Yeni eri\u015fim verildi\u011finde veya ekip de\u011fi\u015fti\u011finde kayd\u0131 kimin d\u00fczeltece\u011fini belirleyin. Herkesin ba\u015fka birinin yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir kontrol i\u015flemez. Basit fakat sahiplenilmi\u015f takip, kapsaml\u0131 fakat eski bir tablodan daha yararl\u0131d\u0131r.<\/p>\n<p>Reklam hesab\u0131 y\u00f6netiminde a\u00e7\u0131kl\u0131k, ajansla \u00e7al\u0131\u015fmaya engel de\u011fildir; i\u015fbirli\u011fini daha s\u00fcrd\u00fcr\u00fclebilir k\u0131lar. Siz sahipli\u011fi, g\u00f6rev yetkisini ve devir d\u00fczenini ayr\u0131 ele ald\u0131\u011f\u0131n\u0131zda ge\u00e7mi\u015f bilgi \u00fczerindeki kontrol\u00fcn\u00fcz\u00fc koruyabilirsiniz. D\u00fczenli g\u00fcncellenen envanter de ekip de\u011fi\u015fikliklerini daha y\u00f6netilebilir hale getirir.<\/p>\n<\/article>\n<p><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni Ajansla \u00c7al\u0131\u015f\u0131rken Reklam Hesaplar\u0131nda Sahiplik ve Yetki D\u00fczeni Reklam \u00e7al\u0131\u015fmas\u0131n\u0131 ajansa v<\/p>\n","protected":false},"author":1,"featured_media":407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tanitim"],"_links":{"self":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":1,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/posts\/408\/revisions\/411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/media\/407"}],"wp:attachment":[{"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberyerin.com\/index.php\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}